Windows 7 Launch Party Marketing A Flop

Microsoft is hoping to get people to host Windows 7 launch parties in their own homes with family and friends. As Microsoft tries to build some hype about the Windows 7 launch scheduled for Oct. 22, they have released a series of videos to show how easy it can be to throw a Windows 7 launch party.

Average users and main stream media have been disgusted with Microsoft's latest advertisements for Windows 7 launch parties. One Washington Post reader commented on the ads, saying "If Microsoft had been put in charge of marketing sex, the human race would have ended long ago, because no one would be caught dead doing something that uncool." CNBC commented on the ads calling them yet another one of the company's "campy viral campaign[s]."

In yet another wonderfully entertaining article, Charlie Brooker, a self-professed bigot against everything Mac, describes his horror at watching the series of marketing videos as a mix of "vertigo, disgust, anger and embarrassment," which he dubbed "shitasmia."

TheRegister.com called the events "bogus," feeling that Microsoft is coming across as having to "bribe" users into a sense of prideful enthusiasm.

Take a look: https://www.youtube.com/watch?v=1cX4t5-YpHQ