The new Shareaholic ”Social Referrals That Matter” report examines six months of website traffic that reaches 250 million unique monthly visitors in order to get a sense of what social network drives the most engagement.
- YouTube is the top referrer from a marketing perspective. Youtube drives the highest engaged traffic.
- Sure, Google+ and LinkedIn refer the least social referrals of the group, those two networks drive some of the best engagement.
- Twitter and Facebook referrals are similar in their engagement qualities. The two social networks tie for bounce rate, pages per visit and time on website.
- Pinterest has been demonstrating weaker than expected performance within the Shareaholic report
- StumbleUpon is one of the largest drivers of referrals, but the engagement for Stumbleupon is low.
See also: Why You Should Use Google+
SOURCE: blog.shareaholic.com
The Shareaholic report explores 6 months of data (September 2013 – February 2014) across their network of 200,000+ websites.