A new Econsultancy study in partnership with Adobe asks the question, "what are the most exciting opportunities for digital marketing in 2013?"
The study shows the results of a poll directed to digital marketers who were asked to select from a list digital-related opportunities and name three most exciting for their organizations in 2013. The poll shows that 43% of digital marketers cited mobile optimization.
Mobile optimization is the need to make digital experience work well on any device in any location. In the runner up position, social media engagement tied with targeting and personalization. Web designers and developers would be keen to observe these opportunities and offer solutions to address these top three.
This list of priorities are not just important for digital marketing professionals. The web design community and digital marketing community must operate in close collaboration. This is an increasing trend from our perspective--the integration of marketing and technology is a vital need.
SOURCE OF DATA:
The 8th Quarterly Digital Intelligence Briefing is based on an online survey of more than 700 client-side (53%) and agency (47%) respondents, carried out in October 2012.