According to the sixth annual International Communications Market report from Ofcom, UK consumers shop online more than any other 'major' country. The report states that 79% of internet users in the UK said they had ordered goods or services online in 2010.
China is another heavy eCommerce shopper. Internet sales in China reached 4.5 trillion yuan ($684 billion) in 2010. Consumer online spending basically doubled to 513.1 billion yuan in 2010 from one year prior.
There are numerous reasons for consumers to take their buying online. Convenience, accessibility of a limitless variety of products not bound by regional preference, and on-the-go casual browsing are among the factors that make the Internet an attractive marketplace. Recent advances in speed, ubiquity and security have given consumers more reason to take the online buying leap of faith.