Twitter has been supported by hundreds of millions of dollars of funding, which has allowed it to refine it's revenue generation tactics without becoming heavy handed and harming user-experience. The company has just launched a new self-service advertising portal that allows businesses with a monthly budget of $5000 and up to launch promoted communications.
The service allows companies to create advertising campaigns using three types of innovative ads:
This new tool is still a test run for the company, but it certainly represents a shift to a more self-sustaining approach for the micro-blogging website and service. Twitter will most likely have to rely primarily on advertising for all self-sustaining revenue, and this self-service portal expands it's potential pool of advertisers.