Three Things Social Media Can't Do

Social media is a powerful tool for businesses.  From small businesses to major corporations, at least some virtue of social networking is undoubtedly integrated into their marketing strategy.  But there are some things to keep in mind when looking into making an investment into the social media approach.

First, because so many businesses use social media, it does not inherently put any company ahead of the curve in budding technology and word-of-mouth marketing.  Having a social media presence on Facebook and Twitter has to be part of an integrated approach.

Second, part of the appeal of the social media tools for businesses is that they are free to join and use.  The cost lies in amount of time invested in updates, organization, and maintenance.  Cultivating 10,000 followers on your Twitter feed takes time and maintenance.  Time equals money.

Lastly, social media can’t be used to improve the quality of products and services.  However, businesses can use social media as a way to get customers and customers-to-be excited about the what they offer.  Keep in mind, the platform to criticize and give negative feedback is also available which may or may not injure the consumer base.  Ultimately, social media can’t speak for the products and services; they speak for themselves.