Advertisers and marketers have longed for a way within AdCenter to test and validate that their ads are displaying to a specific audience.
In the next few builds, Microsoft will be providing a new tool to help marketers validate their ads are running within a specific market or, if because of a low quality score, their ads are not being shown within a market.
The new capabilities will take shape as a new ad preview tool within AdCenter. The tool will help identify whether an ad is showing in general or to a specific audience, and it will be armed with targeting and diagnostic feedback functions.
Once the tool is rolled-out, marketers will be able to access data such as targeted terms, specify language, publisher domain, and traffic origin location at the country, state and city level. Another exciting feature will be it's capability to help gain insight around quality score, which helps ensure that target websites and web pages are paired well with advertising and messaging. Most importantly, the tool with be available to the public and not just marketing agencies.