B2B Articles - December 08, 2013
As a starting point it is a good idea to do an initial influencer analysis to understand the key themes of the industry's online conversation in social media and search. An influencer analysis will help brand managers and marketers understand who is driving the conversion online. The list could include competitors, analysts, bloggers, journalists, service providers, customers and industry professionals.
In order to make social media marketing efforts more successful for a telecom brand, it is vital to create a benchmark document in order receive proper buy-in from other executive team members, investors and leadership team members. Many of these teams may not immediately understand how social media marketing applies to the telecom industry and what roles social media may play in the marketing of a telecom brand. A few of the roles may include:
These content types can be used within social media or within the telecom brand website to capture the attention of prospects, leads and customers to drive meaningful interactions and engagements.
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