In a new report called the 2013 Email Marketing Benchmark Report, MarketingSherpa asked marketing agencies and professionals about new email marketing developments for 2013.
Their question was simple. What new changes will affect your email marketing program over the next 12 months?
The survey lead to a number of take-aways, including:
Ultimately this survey pointed to the importance of responsive web design. Mobile responsive design helps to increase open rates and engagement.