Incorporating a Responsive Design strategy has a positive impact on conversion. For example, after converting their website to Responsive, O’Neill Clothing found that on iPhone and iPad:
Similarly, Skinny Ties launched a Responsive site in October 2012 and within a matter of weeks noticed a massive improvement on sales:
Separate research done by Econsultancy has found that the proportion of organizations that are designing their websites specifically for mobile phones (35%) and tablets (23%) has increased by 10% in both cases since 2011. However, four in five companies still don’t optimize their websites specifically for mobile phones or tablets. These companies are only hurting themselves, as 62% of companies that designed a website for mobile and 64% of companies that designed a website for tablets have seen an increase in conversion metrics.