According to a report by Telly and conducted by Harris Interactive, 35% of mobile device users watch videos on their device. Interestingly, with this group of mobile users, 67% find the video content by way of social sharing and recommendations--including social networking applications, mobile email or text. Search engine discovery is another large driver of video content discovery--representing 41% of mobile video watchers.
Younger adults between the ages 18-34 are much more likely to watch video content on their mobile device than other age groups:
REPORT STATS: Conducted in the United States between from April 22-‐24, 2013 among 2,066 adults ages 18 and older (of whom 1,879 were identified as mobile device owners). The study was conducted using the Quick Query omnibus product.