Of this group, about 31 percent are making plans to up their social media ad budget by more than 10 percent for the year. This data came from a new report by the Nielsen subsidiary Vizu.
For the most-part, growth is coming at the expense of other marketing channels for these advertisers. About 23 percent of these marketers stated that they are moving marketing budgets away from online display advertising to social media ads.
See below for an IBM Business of Social Media study: