In Q4 of 2012, display advertising was up almost 6% year-over-year, and the big boys weren't leading the pack.
In a new study by comScore, evidence points to small and mid-sized advertisers and marketers driving the growth in the market. The number of advertisers delivering 1-3 billion impressions per quarter grew from 99 in Q4 2011 to 103 in Q4 2012. Whereas the number of advertisers supplying more than 10 billion impressions per quarter fell from 9 to 5 for the same period.
The largest web advertisers for this period were:
In terms of advertiser categories the largest categories were online media advertisers delivered the largest number (453 billion), followed by retail (433 billion) and finance (422 billion) advertisers.
SOURCE: comScore