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digital marketing

The Benefits of Linking Google Analytics 4 to Google Ads

Ironpaper Growth Specialist Daniel Traicoff recently sat down with Content Specialist Scott Dame to discuss the next generation of Google Analytics and what that means for digital marketers and B2B organizations. Important Takeaways: Standard Universal Analytics properties will no longer process...

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How Functional Silos Can Undermine Marketing Team Performance

By Scott Dame, Content Specialist Although their methodologies differ, marketing and sales teams share a fundamental objective: to increase revenue. It’s logical, then, that those teams would share information and align themselves strategically toward their common goals. Unfortunately, this isn’t...

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Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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