A new report from Covario shows Baidu's strength in paid search clicks with global top competitors. It's dominance in China makes the website a powerful competitor for PPC search advertising and the search market as a whole.
Baidu’s Q1 ad click performance stunning considering that it only for possesses 5% of total search spend and 10% of impressions. Advertisers love Baidu. It has a year-over-year growth of 152%.
Search engines are continuously innovating new solutions for search and advertising, which may effect different markets to varying degrees. Certainly, Baidu's weakness is it's confined geographic focus--lacking a presence in other markets.
The search market is expanding, and with the increase of mobile usage and the expansion of social options, search will be a place of great innovation in the coming years.
SOURCE: Covario:
https://www.covario.com/insights/reports/download-global-paid-search-advertising-starts-year-with-a-bang/
Learn more about Ironpaper's online content campaigns for search, social and viral marketing.