B2B Articles

B2B Marketing Insights

Katie Surace Enters New Role as Group Account Director

We are thrilled to congratulate Katie Surace on her recent promotion to Group Account Director at Ironpaper. This advancement comes on the heels of Katie celebrating ten years with the company, rising from Marketing Manager to Marketing Director to Group Account Director. Katie has worked across...

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B2B

Do Webinars Work for B2B?

Webinars can be a great tactic to grow both sales and marketing campaigns. A business leader can use webinars at the top of the funnel to talk about industry challenges or in the middle of the funnel to shine a spotlight on the benefits the service or marketed product offers. 63% of B2B Marketers...

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Lead Generation

What is a Landing Page?

Have you ever wondered what page you land on after clicking on an Instagram ad or a product demo request link? They’re called landing pages—the ultimate destination for all marketing campaigns. Think of it as the final pit stop in your marketing funnel—where visitors convert into leads and become a...

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marketing

How to Promote Your Webinar?

By Lauren Lyons, Market Analyst & Research Writer and Nora Leary, Growth Director Webinars are a great way to connect with your target audience, but you need the proper promotion and an understanding of best practices to achieve interest and engagement. 61% of B2B companies use webinars. -- 99...

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Web Development

7 Questions to Ask Your Website Developer

Creating a new website or updating your existing site can seem like a daunting task. Partnering with the right developer, however, can make this process painless. Asking for referrals and reviewing the developer’s work are two crucial steps in the process, but it’s also essential to ask the right...

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B2B Content Marketing Mistakes to Avoid in 2021

The use of B2B content marketing strategies have been steadily on the rise. The number of B2B marketers with a documented strategy has risen two percent year-over-year since 2017 (Statista), and now 43% of B2B marketers utilize a documented strategy, which indicates more businesses are focusing on...

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Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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