B2B Marketing Insights by Ironpaper

Nonprofit marketing statistics for 2014

Written by Ironpaper | July 24, 2014

Nonprofit marketing statistics focusing on fundraising, online marketing, content and social media, and other key nonprofit facts for 2014.

Highlights from the 2014 Nonprofit Communications Trends Report:

Top nonprofit communication goals for 2014: acquiring new donors, engaging community, general brand awareness

From the Content Marketing Institute's  Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America, reflecting a sample of  1,714 respondents:

52% of nonprofit professionals who have a documented content strategy rate themselves highly in terms of effectiveness; only 14% of those without a documented strategy rate themselves highly.

69% of the most effective nonprofit professionals are creating more content than they did one year ago, compared with 55% of their least effective peers.

From the 50 Fascinating Nonprofit Statistics by Steve MacLaughlin:

1,409,430 is the number of tax-exempt nonprofit organizations in the United States

From the Content Marketing Institute:

64% of nonprofit professionals believe enewsletters are an effective content marketing tactic.

Again, from the 2014 Nonprofit Communications Trends Report:

Lack of time, money, clear strategy top list of challenges for nonprofit communicators in 2014.

From nonprofitmarketingguide.com:

Large nonprofits more likely to prioritize brand awareness and thought leadership than smaller ones

From Business Insider:

68% of Instagram’s users are women. 

From the Content Marketing Institute:

Nonprofits with the most effective content marketing campaigns use an average of five social media platforms.

70% of nonprofits outsource design services for their content marketing. 70% of nonprofits outsource web design to an agency.

92% of nonprofits are using social media, blogging, email, and videos for their content marketing efforts.

Nonprofit marketing statistics for 2014
SOURCES:

  1. 2014 Nonprofit Communications Trends Report, https://www.nonprofitmarketingguide.com/resources/2014-nonprofit-communications-trends-report/
  2. Content Marketing Institute's  Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America - https://contentmarketinginstitute.com/wp-content/uploads/2013/11/Nonprofit_Research_2014_CMI.pdf
  3. From the 50 Fascinating Nonprofit Statistics by Steve MacLaughlin - https://www.npengage.com/nonprofit-research/50-fascinating-nonprofit-statistics/
  4. Business Insider - Social Media Demographics: The Surprising Identity Of Each Major Social Network, https://www.businessinsider.com/a-primer-on-social-media-demographics-2013-9