B2B Marketing Insights by Ironpaper

Monetization ideas for blogging

Written by Ironpaper | August 06, 2011

We can categorize the ways to earn revenue from blogging in two broad categories: direct monetization and indirect monetization. Direct monetization is perhaps the most popular approach--namely web advertizing. Bloggers can always experiment with the two approaches to learn what is best for them.

Direct Monetization of Blogs

  • Advertising: banner advertizing, text link ads, website and web page sponsorship, Adsense or PPC ads, etc
  • Sponsorships
  • Paid reviews
  • Membership component to your blog for specialized or high-value content
  • Text links ( This one is controversial. You can lose your rankings if you are caught. )
  • Paid placement of paid reviews (in addition to the paid review)

Indirect Monetization of Blogs

  • Freelance contracts deriving from your blog work
  • Service contracts both from your authority about the topical content or as a blogger
  • Courses, classes or workshops
  • Membership websites and paid communities
  • Books and eBooks
  • Speaking engagements