Mobile usage is growing. Users are relying on their phones for everything from email, games, photos, search, reading, news, etc, etc. The list is long.
This expanding role in the lives of consumers impacts marketing significantly. Mobile is evolving the digital marketing practice. A new report by eConsultancy and SEMPO, State of Search Marketing Report 2013, provides some insight into this mobile impact on digital marketing.
The study by eConsultancy/SEMPO asked participants to explain the impact of various trends and technologies on paid search, SEO, display, social media marketing, and email marketing. Mobile was a clear impact--headlining four of those areas.