The tablet market has been dominated by Apple. No other company has been able to get close to the iPad's numbers.
Amazon may be able to put a scratch in Apple's armor with the new Kindle Fire. We are not talking about a sea change, but according to a new survey, the Kindle Fire could become a real contender in the mobile tablet market. The ChangeWave survey was comprised of 2,600 consumers, of which 5% of the participants revealed that they had pre-ordered the new Kindle Fire. The iPad shared a similar story when it emerged on-scene. A similar market survey showed that 4% of consumers had a high intention to buy.
The new survey also showed that many iPad buyers had delayed their as a result of the Kindle Fire release--about 26% of those surveyed.
Certainly, the fate of the iPad cannot be judged from a small survey, but the interest and intent to buy would certainly point out that Kindle Fire could stir things up in the mobile tablet market. And, Amazon's ultra-low price point of $199 may be a concern for some percentage of Apple's tablet domain.