By Matt Pilon, Content Specialist In digital marketing assets, design is as essential as the message it conveys. The two must be paired to be effective. “When design and content work well together, they guide the journey you’re sending your reader on,” said Sara Backus, Ironpaper’s Design Director....
By Matt Pilon, Content Specialist From a small bootstrapped startup to a large B2B organization, marketing and selling products and services to business buyers can bring many challenges. B2B lead generation is a strategy that drives ideal customers to a company's products and services using paid...
By Matt Pilon, Content Specialist Your B2B marketing team just launched a gated e-book through paid Google and LinkedIn campaigns, and leads are starting to roll in. Now what? First things first: Don’t just forward all those contacts to the sales team. More work is needed to whittle down the list...
By Matt Pilon, Content Specialist B2B marketing directors face unique challenges in their leadership roles at marketing and advertising agencies. They’re on the hook for managing strategy, relations and workflow for multiple clients, often in vastly different industries. They also manage – often...
By Matt Pilon, Content Specialist Successful marketing teams today are more nimble and data-driven than ever before, launching minimum viable products and then utilizing performance data to tweak and optimize their strategies. This strategy is part of an agile marketing methodology, which can boost...
By Matt Pilon, Content Specialist Sales and marketing software has become table stakes for B2B companies, big and small, over the past two decades. Today, 85% of B2B marketers use a customer relationship management system (CRM), such as Salesforce, and 57% use a marketing automation platform, like...
By Matt Pilon, Content Strategist and Lauren Lyons, Market Analyst and Research Writer For companies marketing B2B products and services, accurately defining likely or ideal buyers is an early but crucial step on the path to sales. A strong understanding of what makes a target buyer tick will help...
By Matt Pilon, Content Strategist Selling B2B products has become an even longer and more involved process, thanks in part to more deliberative buyers and market forces accelerated by the COVID-19 pandemic. Recent research from Demand Gen Report, Forrester, and TrustRadius reveals the trends, which...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.
 |
 |
