Google has added a new tool that allows political campaigns to ensure that their ads are shown only within their specified district. This tool allows campaigns to “quickly and easily target their search, display, mobile and video ads solely within that particular district’s border.” according to Google.
As Gerrit Lansing, the digital director of the National Republican Congressional Committee told the Wall Street Journal, his team is already taking advantage of this new tool. ““Any time you can be more specific in your advertising it is a big benefit to a political campaign. The ability to draw a precise circle around these convoluted districts is a big deal, and we’ll be taking full advantage.”