B2B Articles - Aug 7, 2011 4:37:15 PM
A recent study by a UC Berkeley research group, Netalyzr, revealed a sneaky tactic by ISPs in the US, which redirect keyword search traffic directly to websites instead of a search engine--allowing the ISP to profit from the affiliate relationship. Essentially the ISPs are (as the research group put it) "hijacking" users' web search queries for their own profit.
The study consisted of over 2,000 Netalyzr sessions initiated by customers of a dozen US ISPs. The study noticed that the redirection occurs with approximately ~170 keywords, derived from the names of large websites. Outside of these cases the search conducted by a user would direct normally to Bing, Yahoo, Google or an ISP run search engine as expected. The ISPs have used a service called Paxfire, which specializes in DNS error traffic monetization in order to hijack the select search traffic based on backroom business deals.
Source: Netalyzr - Debug your Internet, A tool and comprehensive measurement study focusing on the health of the Internet.
This study was conducted in conjunction with New Scientist and the Electronic Frontier Foundation.
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
First-party data marketing
SEO for B2B
Customer journey strategy
ABM Agency
Marketing for IoT Companies
HubSpot Implementation
B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
Go to market strategy
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.