Many question whether Instagram has branding potential for third-parties. Many of Instagram's users are regular (non-business) users who use the service to share photos of cats, babies, vacations and events. Perhaps, one option to use Instagram as a branding tool could be as incorporated into a "soft" branding campaign such as a photo contest. Instagram's inherent sharability could be great for elegantly incorporated campaigns, but, like Pintrest, Instagram is not a silver bullet marketing strategy for all brands. It's very excited fan base could be a great allure for brands that find the service and options for integration appropriate to their campaign.
