B2B SaaS Shipping Company

3X

That’s the number of sales qualified leads (SQLs) and customers conversions we developed for a industry leading B2B SaaS shipping and logistics company.

Tackling a significant problem we reduced their customer churn by increasing the available education content, strengthening their user workflows, and improving all calls-to-actions, especially for first time users.


Our core objectives for this B2B SaaS shipping company included attracting and convert micro-shippers across the US & Canada, and solving the organization’s top business issue at the time: reduce customer abandonment. We successfully increased retention rates for the organization, while also impacting top of the funnel lead generation numbers significantly.


Our work includes:

  • Lead nurturing - With educational content and automated engagement to guide prospects through the the lifecycle.
  • Customer happiness - Through surveying and customer insight we streamlined on-boarding bottlenecks, increased access to proper information and modified messaging for a more “understanding-oriented” engagement.
  • Lead generation - With a multi-pronged approach to fill & nurture top of the funnel and middle of the funnel prospects for a full pipeline.
  • Design & programming - For website and landing page optimization.
  • Marketing automation - A centerpiece of our strategies, to strengthen and scale all campaigns.
  • Multi-channel digital marketing - Influencing all digital touchpoints for an integrated, cohesive approach.
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Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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