Mobile App for Fortune Cookies

fortune cookie

Ironpaper Portfolio

Ironpaper approached the largest producer of fortune cookies with a surprising proposition... What if we try to extend the life of the fortune cookie by offering a digital experience to engage customers?

Our idea was to create a new engagement channel based on a kitschy, loss leader product--the fortune cookie--allowing Wonton Foods to engage customers through their mobile phones at dinner time.

Essentially, this project would help reposition Wonton Foods, by providing a new revenue center for the cookie maker, while extending the experience of their product.

The project included building a customer-focused web app; the creation of an array of new, humorous fortunes; an update to the fortune cookie itself; analytic reports; and the introduction of prizes and other customer-centric engagement opportunities.

Secondfortune.com

Secondfortune.com - Mobile App for Fortune Cookies - Fortune Cookie Advertising

 

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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