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B2B Articles - Jan 7, 2014 9:26:56 AM

Improved search makes for better pins--rationale for acquisition

VisualGraph websitePinterest is focused on bettering it's search and discovery functionality to make it easier for people to find the things that they love.

A recent acquisition of a two-person company (former Google employees) called VisualGraph, a company which finds connections between images through things like face recognition, object recognition and shape/color analysis.

Image recognition -  face recognition, object recognition and shape/color analysis

By improving search and auto-detecting relationships between images, Pinterest will be able to build more relevancy with it's app--making smart recommendations, finding patterns and supplement it's reliance on human categorization of images.

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