Retailers and eCommerce websites are increasing turning to social media to market their products and build relationships with consumers.
Pinterest is becoming a huge focal point for eCommerce websites and web marketers. According to research by Searchmetrics, Pinterest drives more sales and a higher order value than either Facebook or Twitter. This doesn't mean that Facebook and Twitter can be ruled out of a brand's marketing arsenal. Rather this research shows that there is room for competition in social media beyond Facebook, and there are benefits in exploring emerging creative tools online.
Brands can use Pinterest to create Pinboards and share content that appeals to a social community. This does not mean a brand should simply upload their warehouse of products to Pinterest and walk away.... in fact, Pinterest needs to be curated with care and attention.
A few basics for eCommerce brands this holiday season: