B2B Articles - Jun 23, 2012 10:06:11 AM
Google has updated the design and format of how Adwords displays on mobile devices. The goal of the redesign was to make Adwords more effective for smartphone users and web advertisers.
The advertising experience became available to Android users yesterday. The focus of the updated design was to enhance the calls-to-action such as “get directions” and “click to call” are now more prominent and clickable in more places, which should influence user behavior.
A new feature called “hyperlocal marker” reveals how far the advertiser’s business location is from the user's current location.
Google also made the maps experience more Google-centric by loading the advertisement within a frame that allows an easy re-entrance to Google Maps.
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
First-party data marketing
SEO for B2B
Customer journey strategy
ABM Agency
Marketing for IoT Companies
HubSpot Implementation
B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
Go to market strategy
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.