When looking at Facebook’s active user base, it was found that 56 percent log in more than once a day, 28 percent daily, and 11 percent weekly. Compare that to the next-largest social media platform, Twitter, with 35 percent logging in more than once a day, 30 percent daily, and 21 percent weekly.
Facebook still refers more traffic than any other social media platform. At the close of 2013, Shareaholic looked at the referral traffic to more than 200,000 sites and found that Facebook topped the charts with a 15.44 percent referral rate. Pinterest was next in line, but the number dramatically lower: a 4.79 percent referral rate. That’s more than a 10 percent difference. Twitter followed with only a 1.12 percent referral rate.
Facebook even holds the majority of time spent on mobile apps. Flurry reported that 17 percent of time is spent on Facebook’s mobile app. That number is compared with 1.5 percent in Twitter’s app, and 9.5 percent in other social messaging apps.
Finally, looking at Facebook’s revenue from advertising simply says it all. In the fourth quarter of 2011, Facebook’s revenue was $1.31 billion. By the fourth quarter of 2013, that number grew to $2.58 billion.
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