Businesses may not have the luxury of devoting minimal effort to their mobile ecommerce strategy. Sales revenue derived from mobile devices in both Europe and the US have increased from 2.2 percent in 2010, with a predicted growth of 23 percent by the end of this year. That 23 percent growth translates into $101 billion in transactions on a mobile device.
Organic search agency Intelligent Positioning has released a study that suggests mobile and tablet traffic will exceed desktop traffic in the summer of 2014. In 2013 alone, mobile traffic saw a tremendous increase, from 23 percent to 37 percent. Meanwhile, desktop traffic dropped from 77 percent to 63 percent.
In developing user-friendly mobile sites to boost your company’s ecommerce, there are a few important stats to consider.
In 2009, 58 percent of users expected a site to load as quickly on their mobile as it does on their desktop. In 2011, that number increased to 71 percent. Research from WebPerformanceToday.com found that average page load time is 2.9 seconds on mobile devices.
Layout redesigns can have a significant impact. For example, Skinny Ties relaunched their mobile website at the end of 2012 and saw a 377 percent revenue growth with iPhone users and 43 percent for other devices. Only by focusing on product image and price on their mobile website was the company able to see such numbers.
Finally, simplicity is also a key component. A user experience survey found that 74 percent of retailers online believe that user experience is a crucial factor for sales improvements. Site navigation, for example, should be clean and simple.
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