The underlying question of the report was: Do social video recommendations significantly impact traditional brand metrics?
To get the answer it examined four social video campaigns using Unruly‟s social video platform from top FMCG brands Guinness, Coca-Cola, Cornetto and Energizer. The findings of the report show that social recommendations hugely improve ad performance.
The growth and ubiquity of social networking has created a vast opportunity for marketing agencies and advertisers. A marketing agency or brand manager can use social channels to open up conversation with brand audiences and improve the effectiveness of digital, discuss and online ads.
SOURCE: Unruly is the global platform for social video advertising.