Back in 2009, Google announced a new deal with the hyper-popular, micro-blogging superstar, Twitter. The goal would put tweets inside Google's search results.
Google is now taking a step further by introducing a new kind of display ad that will allow advertisers attract more followers to their Twitter accounts. The new ad will take the form of a button that will allow a user to follow the advertiser's Twitter account without leaving the Google search results page. The rest of the ad will cause the user to jump to Twitter however.
Currently, Google is investigating new ways to allow advertisers to display real time results.