Google has launched Google+ Pages, which allow businesses and brands to join the conversation in Google's social network.
The application is similar to that of Facebook's, with a nifty create a page tool and category selection process. (Availability is rolling out, so some users may initially get a “Google+ Pages isn’t ready” error. )
The Pages system also allows for Circles, which is an easy way to organization connections.
Look for Ironpaper's new Google+ Page.