B2B marketers need to grapple with a variety of channels, devices and options when building a B2B marketing strategy for their organization. The emergence of new touchpoints and channels has only increased the complexity of a marketer's task. Marketers strive to simplify this task, but the wrong answer is the short-cut...
Too many webmasters try to buy links, steal emails or push product pitches in a spammy manner out through social networks. Our advice: Do not be tempted to shortcut or skip the essentials in marketing. Stick to quality... Produce quality content, and build quality relationships. Put the relationship before the sale, and think longterm.
Many B2B marketers focus heavily on link-building. Often there is temptation to buy links from farms, which is highly discouraged from SEO experts. Businesses are inundated with emails from spammers hocking link-building services or thousands of Twitter followers. These methods are often dangerous, especially with the advent of Penguin 2.0, which seeks to punish spammers and blackhat tactics.
By employing SEO-best practices (and web marketing best-practices), marketers will spare themselves a lot of wasted effort, pain and loss. By following best practices, marketers will find the following successes: