In it's third quarter, the company's revenue dropped 47% to $2.7 billion after shipping only 6.9 million BlackBerry phones over the past three months. That number was down from 7.4 million a year ago.
One major performance indicator for the company is the emerging tablet market. RIM only shipped 255,000 PlayBook tablets, which to their credit was twice the number from one year ago--not enough to convince investors and build confidence.
On a conference call with investors, the company CEO suggested dropping the price of Blackberry 7 and subscriber rates in order to prevent subscriber abandonment.
Blackberry 10 and a new operating system will be available January 10th, and the company may be taking a hit to revenue until the release of the new product.