Without a shared CRM in place, B2B companies can't truly understand the effects of their marketing efforts or work to improve them over time. This ebook explores how a CRM enables:
→ Higher sales win rates
→ A better understanding of leads' interests
→ Marketing and sales alignment
27% of B2B leaders don't know which digital marketing techniques are working, and without a CRM in place it's impossible to truly understand the effects of your marketing efforts.
25% of marketers say they lack the expertise to build a strong buyer’s journey online. A CRM allows marketers to track individual leads through the entire buyer's journey and take a data-backed approach to improving lead generation and conversions.
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.
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