Apple reverses controversial app publishing rules

Apple  just changed course on their recent, controversial rules governing app publishing subscriptions.

Publishers had two essential concerns with the new App store rules. One was that Apple would take a 30% cut of subscriptions, and the other was perhaps even more of a deal breaker--the fact that Apple would not share customer sales data with the publishers--essentially, retaining all the data for themselves.

The controversial rules caused some publishers to stray from the mobile App market altogether, and focus their mobile efforts on the wide open web, using mobile websites--away from Apple's walled garden.

The recent compromise by Apple has certainly been warmly received by media companies and publishers. Apple will continue to charge 30%, but they became more flexible with cross platform deals and by giving more information and data on sales transactions.