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Inbound Marketing Tips for IT Service Companies

IT service companies are increasingly focused on touting the solutions they offer in a myriad of industry segments. The CMOs at those same companies, though, are focused heavily on the marketing solution to generate more leads and customer conversions. As the IT service company seeks to stand out...

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B2B

The Role of Digital Marketing in Customer Relationship Management

Customer Relationship Management, Digital Marketing & Delight The last stage of the inbound marketing cycle often gets the least attention. Delighting existing customers and boosting their loyalty to turn them into brand evangelists is almost an afterthought in customer relationship management....

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B2B

What is Closed Loop Marketing?

Business decision makers have to keep an eye on the bottom line. With marketing and sales so essential to revenue generation, closed loop marketing represents one way to effectively impact B2B marketing and sales ROI. Above: A depiction of the bi-direction information and insights feedback loop...

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B2B

How a CRM Can Help Align Marketing and Sales

Thoughtful alignment of sales and marketing drives higher customer retention and increased sales. "Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they...

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B2B

Six Steps to Better Buyer Personas

Here’s a pop quiz. Sitting around the marketing strategy table, a successful inbound marketing team will ask: A. “What do we want to say?” B. “How should we communicate our brand message?” C. “What do our buyers want?” D. “What are our buyers’ challenges?” E. A and B. F. C and D. G. All of the...

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Sales enablement

The Value of Social Media Monitoring

We post. We tweet. We pin. Repeatedly. Therefore we are doing a great job on social media, right? If that’s your view of social media, you’re missing out on relationship-building and advocacy-building opportunities online. Monitor social media, too. Not only your accounts, but those of your...

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B2B

Lead generation tips for B2B technology providers

B2B purchasers are the fish technology providers are trying to hook with their lead generation initiatives. A 2015 report found B2B buyers rely more on content to research and make purchasing decisions today and turn first to general web research before going to vendor web sites. Nevertheless,...

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B2B

5 Simple Ways to Increase Sales Leads

Attracting prospects to a brand’s digital channels is only one component of the inbound marketing challenge. Converting visitors into sales leads is what really matters to the bottom line. Sales enablement strategies can help convert a prospect to a qualified opportunity. Here are five simple ways...

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B2B

Content Marketing Tips for B2B Technology Providers

The 6 D’s of Content Marketing for B2B Technology Providers Lead generation is a top goal of B2B technology providers, and content marketing is vital to driving more leads, visibility, and sales opportunities for enterprises in the field. Generating and nurturing tech buyer leads for each stage of...

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B2B

Does Marketing Automation Work?

Only 30 percent of B2B marketers describe their organizations as effective at content marketing. That’s down from 38% in 2015, according to the Content Marketing Institute. The respondents in the 2016 study reporting greater effectiveness were those that had documentation, clarity around success,...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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