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B2B

5 Benefits of a Content Audit

Inbound marketers spend many hours generating content to raise awareness, nurture leads, convert sales, and encourage brand advocacy. Inbound focuses heavily on making content a key ingredient for driving engagement, advocacy, and customer acquisition. For many teams, content management can get out...

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B2B

The Digital Landscape is Changing How we Market and Sell

The digital market is a disruptive force. With the majority of us carrying a computer around in our pockets in the form of a smartphone, the power has shifted from seller to buyer. Digital marketing is evolving as the digital landscape changes how we market and sell. Marketing builds relationships...

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Web design

Online Marketing Trends 2016 to 2017

Digital marketing spend will grow from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019, per Forrester. These online marketing trends are likely to drive the growth into 2017. Personalized user experiences Marketing personalization is becoming increasingly important for...

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social media marketing

Facebook Marketing Stats and Trends

Facebook this year announced it is putting drones and satellites in the air over developing countries to help bring its social network to new populations. After all, in the US, its saturation is already pretty high (59.17%). These other Facebook marketing stats and trends further suggest there are...

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B2B

Content Marketing for Manufacturers — Report

Some 85% of manufacturer marketers use content in their marketing efforts, according to the 2017 Manufacturing Content Marketing (MCM). The Content Marketing Institute (CMI) and MarketingProfs report highlight valuable trends to guide content marketing strategy for manufacturering companies....

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analysis

Video on Demand Statistics and Trends

“Did you watch ___?” has long been a conversation starter in the office break room or at a cocktail party. Americans today have even more options with which to fill in that blank, though. Media is increasingly fragmented in today's market. Adults in the US receive an average of 206 television...

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B2B

B2B Marketing Statistics and Trends

B2B marketing statistics and trends illustrate the global B2B marketing industry is still going strong. It's predicted to grow annually through 2018. Digital, in particular, will continue to garner attention with a 12.9% compound annual growth rate (CAGR), per PwC. B2B Marketing Budgets In 2014...

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B2B

Smart Home Market Size — Trends and Projections

Home automation is no longer the stuff of science fiction. Instead, we see Alec Baldwin on TV planning a party with the help of Alexa, while the latest iOS update for iPhones offered a default smart home app. Certainly smart home market size trends and projections suggest this is no passing fad....

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B2B

Does Web Content Have an ROI?

Content is still king. Inbound marketing requires quality content to drive traffic, visibility and leads. Content needs to exist for each stage of the buying process. So, when asked “Does web content have an ROI?” illustrate the return on investment with these metrics demonstrating conversion and...

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B2B

Digital Marketing Spending Trends in the US and Globally

Digital marketing spending trends in the US and globally offer valuable insight into the industry today. One encouraging finding is Forrester Research’s forecast that digital marketing spending will continue to rise through 2019. The research firm forecast an increase from 57.29 billion US dollars...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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