Account-based marketing covers a set of strategic tactics to bring in precise leads and accounts into your sales funnel. ABM has become increasingly popular; it enables you to optimize your marketing spend and resources towards fewer leads, increasing the chance of closing qualified sales and...
Updated March 2021. Inbound marketing best practices seem to change constantly. It's essential to follow the data and see where customers and competitors are heading to keep up with trends. Here are thirteen current inbound marketing statistics that highlight this ever-evolving landscape. Video,...
B2B lead generation involves fostering interest in your company, brand, product, or service in order to generate a sales inquiry. The prospect submits their contact information via call, email, chat, or form submission, becoming a lead, one that can be nurtured with content and communications until...
Through the use of blogs, your business can attract prospects and leads, which ultimately allows your business to grow. Blogging promotes a more focused way of targeting your prospect's issues and concerns. This approach to blogging aligns with the overall core concept of inbound B2B marketing....
More B2B marketing teams are turning to account-based marketing for lead generation. Now that most organizations have canceled in-person events, B2B businesses need a new tactic to get in front of qualified leads. Account-based marketing on LinkedIn has filled this gap for businesses worldwide....
A successful content marketing campaign requires an investment in copywriting, research, editing, and often design and marketing distribution. However, this investment is well worth it. DemandMetric found that content marketing produces more than three times the amount of leads as outbound...
By Omar Sofradzija, Content Specialist SEO is a means to an end and not an end unto itself. It’s easy to get caught up in keyword placement to a point where you can forget the whole point of bringing people to your page: because you want to do something for them that they’d find beneficial in B2B...
Lead generation can be a challenge for any B2B company. Content plays a crucial role in the lead generation process as it offers value for prospects and educates them during the buyer's journey. Another obstacle to success is creating a robust list of B2B content ideas. 36% of SaaS companies blog...
Updated February 2021. B2B sales is changing rapidly. Now with the pandemic pushing relationships online, companies are struggling to stand out in a crowded space. 40% of salespeople say earning a response from prospects is getting harder, according to HubSpot. In part, the reason for this...
There is a misconception that video content needs to be a flashy production filled with impressive b-roll footage, custom graphics, and shot on an expensive studio camera. That’s why you might be surprised to know that videos are something you have the tools to create already. In fact, you’re...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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