About 36% of UK businesses use Facebook to attract new customers according to data from Basekit, a website template service company. This hugely concerns local business directories such as Yellow Pages. Econsultancy writes that the web advertising is now as common as print advertising for business marketing (20% vs. 21%).
Both Facebook and Twitter are working hard to attract more small and medium businesses into their ad platforms. Facebook has been intent on pulling in new small and medium business advertising customers using give-away incentives--equally 4.2 million euros in Europe. As more user data helps to target and segment ads, the social networks will be more of a challenge to compete against for business network websites and directories.