Neglecting the planning stage of a marketing campaign can cause bitter ruin. Often times, a marketing agency will be hired and expected to perform flawlessly without a discovery or planning period. This can hurt the campaign and limit it's success. For one, the marketing planning process allows for...
Podcasts can be great marketing tools for both B2C and B2B marketing depending on your product or service. Success with podcasts requires more than just being an ace with technical details. It requires a good concept, experience with producing and thinking deeply about what would be interesting for...
Blog content marketing with SEO and social media There are interdependencies between search and social media marketing. Blogging can play a large role and help to align social & search efforts. The effect of blogging on a marketing campaign is largely dependent on key factors related to social...
Email can play a big part in conversion for B2B marketing. Whether the email mechanism is part of a marketing automation solution or the marketer sends out email, depends more on the size, scale and aggressiveness of the campaign--than the desire to improve conversion rates. Email can be used for a...
Why you need TrueView? Whether you like funny videos or moving speeches, we both enjoy spending our time on YouTube and so do 800 million visitors all over the world. That makes YouTube an extremely attractive medium for online advertisers and marketing agency campaigns. If you are not taking...
By Jennifer Kim Marketers today are faced with the challenge of moving beyond traditional media routes and reaching a consumer accustomed to choices and adjusted speeds. Technological advancements accelerate as consumer behavior is thwarted by media formats and simultaneous marketing impressions of...
by Rachel Greene Although we have plenty of documentation (and even a movie!) that tells the tale of Facebook’s relatively small beginnings, it’s hard to imagine the social network behemoth as anything less than what it is today. With more and more people signing in every day, it only makes sense...
The best applications and websites are the ones users truly enjoy using. But ensuring users do so takes continual testing, refinement and more testing. Here are some tips to make the testing process as thorough as possible. Embrace Paper Testing - Once you’ve defined which tasks should be tested,...
by Soyoung Kim If you already have the list of possible names, it’s time to research the availability of each of the brand names on your short-list. The following tasks are helpful in basic branding due diligence. Trademarks research Federally registered trademarks The first step is to go to the...
WHO? WHAT? WHEN? WHERE? Presently, marketing teams & analytical groups have focused on aggregated data such as views, visitors, and time spent on site to help drive their initiatives. Although these variables are important at a high level, a more in depth look and research into key performance...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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