Purposefully written content that aligns with buyer needs can drive prospects down the sales funnel, and increase close rates. Oftentimes, the content sales teams produce is ineffective because it is too pushy and sales-driven. This presents an opportunity for marketing teams to support sales...
B2B marketing has evolved greatly with innovations in analytics, publishing tools, understanding of web user behavior, and lead tracking tools. B2B marketing has significantly evolved with innovations in analytics, publishing tools, understanding of web user behavior, and lead tracking tools. The...
B2B marketers strive to reach a select target of business buyers using high-quality content disseminated effectively. Since B2B marketing wants to reach other businesses, some consider it a more difficult task than B2C marketing, which needs to get in front of individual customers. Statista put...
By Lauren Lyons, Market Analyst and Research Writer As markets, industries, and demographics shift, keeping up with changing buyer needs can feel challenging. Ironpaper’s latest survey of 180 B2B decision-makers found that when asked what changes are impacting their ability to generate revenue,...
By Michelle Ashmun, Senior Market Analyst & Research Writer The trend of reduced business travel and in-person events continues, with the outlook of recovery being uncertain. Businesses need to compensate for the lost demand created during these events by changing their approach to sales and...
The IT services industry must grapple with growing competition. From other providers to the evolving self-help SaaS industry, competitors come in all shapes and sizes. There is also enormous opportunity in the IT services industry. Gartner predicts that worldwide IT spending will grow 6.2% in 2021....
By Artemus Bryant, Content Strategist Landing pages are, by design, website pages created to convert visitors into leads. You utilize landing pages to capture leads by offering premium branded content in exchange for a visitor's contact information. The copy you write for these pages has one...
The marketing funnel describes the stages of the customer journey: from when an individual first discovers a product to when they make a purchasing decision. Top-of-funnel marketing targets potential customers at the beginning of the customer journey in the awareness stage. What is Top of Funnel...
By Nicole Cappella, Content Specialist Digital marketing has transformed the way that businesses reach new audiences and identify which contacts are ready for sales outreach. This process requires that sales and marketing work together closely to ensure the right qualifiers are being used and the...
B2B sales enablement is the iterative process of providing your company’s sales team with the necessary resources to convert more prospects into customers. Resources typically include information, knowledge, tools, and content to sell your service or product to customers effectively. A sales...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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