Custom post types allow developers to extend the Wordpress platform to allow for different types of content to plugins and themes. Simply stated, a custom post type is a special type of content defined by a web developer for a website. Web developers can define both the properties of that content...
Hashtags were used in 58% of nationally-run Super Bowl ads this year--setting a new record. Hashtags are becoming more and more important to marketers, as they connect conversations, users and content, as well as reveal trends. For marketing, hashtags help build exposure. Hashtags are to social...
Drupal is a popular framework for developing robust and feature-rich websites. Below are a list of web design best-practices for Drupal. By following these best practices, you will improve the performance, security, architecture and maintenance of your Drupal websites. Drupal web design best...
Often times, the launch of a website needs better planning. So much goes into the prior stages of design, development, testing, etc. The launch of an enterprise website can often feel like a by-product rather than a signature event. For this reason, many websites have awkward launches with clumsy...
Websites & email marketing must be designed for mobile A report by Return Path on December 31, 2013 highlights the importance of mobile for email marketing. Over the 2013 holiday season, 51% of all emails were opened on a mobile device. Desktop had a mere 27% of email opens. Mobile responsive web...
Remarketing allows marketers to display ads to visitors who've previously been on your website as they browse the Web. Remarketing uses programmatic buying to display ads on a broad array of participating websites. Within the Google ad network, a prospect who visited a brand website may see the...
The new year represents fresh beginnings. For a business, fresh beginnings do not happen automatically, but the perspective your team brings to the game, does help inspire, restore and renew. Additionally, updating brand assets help inspire employees, partners, customers and leads. One area we...
Why are landing pages important for lead generation? Most business people view no more than one web page after clicking an advertisement online. Usually, if a prospect doesn't like what they immediately see, they click away. For this reason, B2B marketing teams need to be familiar with landing page...
Many start-ups face enormous pressure to succeed. This pressure causes many start-ups to adopt bad marketing practices, as they try to drive short-term sales, website traffic and build subscribers. At concern here is the adoption of bad practices like buying links, buying followers, joining link...
Destination organizations are challenged with providing great information online in an era of information overload. In addition to providing great information, destination websites are also charged with demand generation, driving traffic to partners, engagement and capturing interested users....
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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