Images are one of the most shared types of content on the web. For digital marketers, images can entirely change the effectiveness of a promoted piece of content. Some vertical search engines and social media websites deal exclusively in image content. Images can be optimized for search engines and...
Even the most beautiful wireframe or diagram is a waste of effort if it does not have a business purpose or align to the core strategy of a web project. Information architecture and wireframes are central to web strategy. The creation of these documents are not an arbitrary process. These visual...
The discovery or planning phase of a web or digital project cannot be overstated in it's importance. This initial stage sets a tone for scope, vision and procedures that come to fruition later in the project. The discovery or planning stage is the part of a web project where a project manager...
Good communication is the backbone of web project management. This is especially true for any web development process, where many clients may feel "out of their element" in discussing web technologies. The simple fact that clients may not clearly understand what goes into the development of a...
Facebook wants web developers to write better sentences, and they have just improved the language capabilities of Open Graph to allow it. The goal is simple. Facebook understands that in order for users to share better stories, sometimes developers need to customize the syntax of the Open Graph in...
The tag text does not wrap by default. This can frustrate web designers trying to employ the pre tag as they witness it's bad behavior within a site layout. There are two solutions for working with text. One idea is to make the "pre" text wrap, as we do in this blog. Another idea is to give the...
Ironpaper Webintel: By Chris Wallace Are you having trouble importing text from an excel file in Japanese, Chinese, Arabic, or another language that uses non-standard characters? When you save a csv directly from the Excel file, it turns the characters into question marks. But there is an extremely...
Non-profit organizations need to build a base of support to keep their operations and mission on track. But online donations and a strong fundraising website are often weak points for many traditional non-profits. Typically the web is a place where many organizations cut corners, which can hurt...
For most non-profit organizations, having an effective online presence is vital for the sustainability of their organization. Within the arts, non-profit websites need to remain interesting as well as influential in order to thrive and fulfill their missions. There are a few core principles to...
CSS3 is awesome. CSS3 drop shadows are used in casting shadows off block-level elements like divs. We are looking forward to the day obsolete Internet Explorer versions are diluted in the market and more contemporary browsers are the all we need to think about. Fortunately, mobile smart phones are...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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