B2B Articles

B2B Marketing Insights

B2B

How to generate leads without cold calling

Put the phone down. You don't want to cold-call anyone. Your prospects don't want to be cold-called. Consider these statistics: The average sales development rep makes 52 calls daily. It takes 18 dials to connect with a single buyer. 84% of B2B decision-makers start the buying process with a...

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B2B

5 Reasons Your Website May Be Failing

Your company website is often the visitor's first impression of your business, so it must work to grab their attention and convince them to take action. If your site is not generating leads, driving sales, and increasing conversions, it's not doing its job. Figuring out why your website is not...

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B2B

Don't be fooled by these six vanity metrics

Analytics and reporting are critical to marketing teams that want to prove an ROI for their clients. Finding the appropriate numbers, however, can mark the difference between success and failure for most businesses. Vanity metrics can get in the way of a marketing team's success. They are easily...

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B2B

Most Valuable Types of B2B Sales Content

Purposefully written content that aligns with buyer needs can drive prospects down the sales funnel, and increase close rates. Oftentimes, the content sales teams produce is ineffective because it is too pushy and sales-driven. This presents an opportunity for marketing teams to support sales...

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B2B

4 Best Practices in B2B Digital Marketing

B2B marketing has evolved greatly with innovations in analytics, publishing tools, understanding of web user behavior, and lead tracking tools. B2B marketing has significantly evolved with innovations in analytics, publishing tools, understanding of web user behavior, and lead tracking tools. The...

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B2B

How to Solve the Top 3 B2B Content Marketing Challenges

B2B marketers strive to reach a select target of business buyers using high-quality content disseminated effectively. Since B2B marketing wants to reach other businesses, some consider it a more difficult task than B2C marketing, which needs to get in front of individual customers. Statista put...

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Why Should your B2B Company Run an ABM Campaign?

Account-based marketing (ABM) campaigns allow businesses to harness a more effective way to win accounts, optimize the sales process, and improve the buyer journey. Type in a simple google search with the word "account-based marketing" or "ABM," and you will get tons of search results with studies...

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digital marketing

5 Tips for Managing Teams in a B2B Marketing Agency

By Brian Balboa, Content Specialist Having a B2B marketing team usually means you manage a diverse set of individuals, each with a unique set of personalities and skills. Managing them all isn’t always an easy task, but it can be. These five tips for managing marketing teams are great to utilize...

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website

Creating a Website Strategy: How to Understand my Company's Needs

By Tayler Patterson, Web Project Manager Redoing elements of your website can be stressful, and often design and development agencies want to sell their highest package, with little regard to what the specific company needs are. We find that businesses come to us asking for a completely new website...

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Sales enablement

Why Every Company Needs a Sales Enablement Content Strategy

By Nicky Cappella, Content Strategist Introducing new customers to your product (and making additional sales to existing customers) is fundamental to your short- and long-term success. To maximize revenue, companies want to provide their teams with all of the tools needed to close a sale. This may...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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