Your conversion rate is the percentage of visitors who arrive on your website and take the intended action, such as downloading a piece of content, making a purchase, or signing up for your newsletter. Improving your conversion rate is extremely important because it’s an affordable way to maximize...
Sliders are a widely used design feature on website homepages for businesses of all kinds. Part of their popularity is because organizations have a hard time making a decision on a single message to share with new visitors, lack the capability of personalization, lack a data-driven testing process,...
There are a number of important benefits to be gained by integrating Hubspot marketing with your Shopify ecommerce site. When you use these two tools together, your company is able to leverage critical customer and purchasing data from your shopping cart with Hubspot’s powerful inbound marketing,...
Websites play a vital role in business today. For most companies, websites are the primary representation of a brand and their top lead generation engine. A website may live at the center of most marketing efforts, including top-of-the-funnel demand generation, lead generation, sales enablement,...
Agile marketing is an adaptive marketing approach. The methodology provides customers with the basic/core product, service, or content and then tests the audience’s response, measures its success, and adapts accordingly. This allows your company to respond to change as it occurs rather than...
The following article features a collection of the latest inbound marketing statistics. We looked at data from surveys and studies to compile this collection, which is meant to help companies and organizations either adopt or enhance their inbound marketing strategy. Inbound marketing continues to...
Inbound marketing is about attracting qualified leads to your company by creating content designed specifically for your target market. By being helpful and relevant, leads find their way to your site. Your content keeps them coming back for more, and they become long-term customers and brand...
Sales enablement is a strategic and data-driven approach to sales that is designed to increase the productivity and effectiveness of your company’s sales team and increase sales opportunities. Sales enablement also includes the practice of aligning marketing and sales teams to help nurture leads...
Inbound sales is a strategy that involves focusing on individual buyers and their unique needs, pain points, and goals, rather than using the same generic sales technique on every prospect. It’s a strategy that is entirely free of assumptions, spam, hard sells, and elevator pitches – and it’s...
Inbound marketing for nonprofits is focused on attracting prospective donors, beneficiaries, supporters, and volunteers to your nonprofit by creating content designed specifically for your audience. Once visitors arrive at your website, your content and digital communications inspire them to...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.
 |
 |
