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Behavioral email for B2B sales

Behavioral email marketing requires the ability to observe and act on user behaviors, triggers and events to identify quality prospects and leads. By employing behavioral email lists you can create a highly effective lead-qualification tool for your B2B business. Building an email list. To create...

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B2B

Lead Generation vs Sales

Marketers often use key performance indicators (KPIs) to measure the effectiveness of their efforts. KPIs are metrics that help analyze and report on website and marketing campaign performance. Leads and sales are deep KPIs that also demonstrate a return on investment. When determining whether you...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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