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B2B

Inbound Marketing Tips for IT Service Companies

IT service companies are increasingly focused on touting the solutions they offer in a myriad of industry segments. The CMOs at those same companies, though, are focused heavily on the marketing solution to generate more leads and customer conversions. As the IT service company seeks to stand out...

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B2B

VoIP Market Stats - A Growing Industry

Voice over internet protocol (VoIP) technology is allowing operators to provide cheaper communication services to an ever-expanding global consumer base. With VoIP systems, voice signals are converted into digital signals carried over the IP-based network. Businesses, regardless of size, can...

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B2B

Six Steps to Better Buyer Personas

Here’s a pop quiz. Sitting around the marketing strategy table, a successful inbound marketing team will ask: A. “What do we want to say?” B. “How should we communicate our brand message?” C. “What do our buyers want?” D. “What are our buyers’ challenges?” E. A and B. F. C and D. G. All of the...

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B2B

Lead generation tips for B2B technology providers

B2B purchasers are the fish technology providers are trying to hook with their lead generation initiatives. A 2015 report found B2B buyers rely more on content to research and make purchasing decisions today and turn first to general web research before going to vendor web sites. Nevertheless,...

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B2B

Does Marketing Automation Work?

Only 30 percent of B2B marketers describe their organizations as effective at content marketing. That’s down from 38% in 2015, according to the Content Marketing Institute. The respondents in the 2016 study reporting greater effectiveness were those that had documentation, clarity around success,...

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B2B

B2B Lead Generation Statistics

When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of a lead. How about thinking of a lead as an identifiable person who has expressed interest in your product or service. Here, we use some of them to...

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B2B

Defining the B2B Marketing to Sales Lifecycle

Too many B2B marketing teams fail to consider the bigger picture. The main mistake is focusing on just one relationship stage in the marketing to sales lifecycle. Successful inbound marketing assesses customer experience at each stage in the buyer journey. In defining the marketing to sales...

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Sales enablement

Best Practices for Social Monitoring

Have a goal in mind. How are you going to filter out the relevant conversations from all of the online noise. In its social insight analysis, Mashwork focuses on a theory to either validate or discredit, the firm’s CEO, Jared Feldman, told TechRepublic. Related article: Using Social Media Data to...

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Web design

10 Trends in Web Design Today

With 93% of buying cycles beginning with an online search, a business website needs to efficiently communicate value proposition, aesthetically appeal to users, and offer optimal user experience — across devices. After all, 40% of smartphone and tablet owners search for B2B products on those...

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SEO

Inbound Marketing for Higher Education — 5 Quick Tips

How does an institution stand out in the glutted higher ed market? These 5 inbound marketing best practices can help. Michael D Beckwith. The Leeds Library. Flickr. Image was cropped from original. Inbound Marketing for Higher Education Search Engine Optimization (SEO). More prospects and their...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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